We built RUOK to keep you safe, not to monetize your data. We will never sell, rent, or share your personal information with advertisers, data brokers, or anyone else. Your data exists for one reason: to protect you.

Permanent and irrevocable

Our Data Covenant

We will never sell, rent, license, or share your personal data with advertisers, data brokers, or any third party for commercial purposes. This is not a policy we can change later. It is a binding covenant.

This Data Covenant is irrevocable. We are permanently forbidden from removing, weakening, or amending this section of our terms, even through a general 'we may modify these terms at any time' clause. Any future version of our Privacy Policy or Terms of Service that omits or weakens this covenant is void with respect to this section.

Your data exists for one purpose: to send safety alerts to the people you choose. If RUOK is ever acquired, dissolved, or transferred, this covenant transfers with it and binds any successor.

What we collect and why

Every piece of data we store has a clear purpose. If it doesn't help keep you safe, we don't collect it.

Emergency contacts — names and phone numbers of people you choose to notify if you miss a check-in.
Timers & check-ins — your timer settings and check-in history, so the service works the way you set it up.
Location (only when you choose) — included in alerts only if you opt in, so your contacts can find you when it matters. We never track your location in the background.
Google sign-in (if you choose to use it) — if you sign in with Google, Google sends us your name, email address, profile picture, and unique Google account identifier. We don't receive your password and we don't have access to anything else in your Google account.

Your profile

Everything in your profile beyond your email address is optional. You can change or remove it at any time on your account page or in the app.

Profile photo

If you upload a photo, we resize it, remove its metadata (such as location and camera details), and store it privately. It is not public: we show it to you, and to your emergency contacts on the alert link page if an alert goes out. Removing your photo or deleting your account deletes it. You can also pick one of our illustrated avatars instead.

About you, city and birthday

These details are for you. Only you can see them; we do not share them with your contacts or anyone else, and we do not use them for advertising.

Safety info

You can write down safety info, such as medical conditions, allergies or the car you drive, to help someone looking for you. It is only shared if you turn on sharing.

When sharing is on and an alert goes out, your emergency contacts can see it on the alert link page while the alert is unresolved, for up to 7 days. It is never included in text messages or emails. Turn sharing off or clear the field at any time.

Your data, your control

You're always in charge of your information. You can:

View and update your personal data at any time
Delete your account and all associated data
Export your data if you want a copy
Choose whether to include location in your alerts

How we keep it safe

Your data is encrypted in transit and at rest, stored on secure cloud infrastructure, and accessible only to you and the service features you've configured. We follow security best practices including hashed passwords, token-based authentication, and automatic data cleanup. Timer history is removed after 90 days.

Children's privacy

RUOK is not directed to children under 13, and we do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided us with personal information, please reach out via the link below and we will delete it promptly.

Questions?

If you have any questions about how we handle your data, please reach out. We're happy to help.

Your privacy comes first